About the company

Founded in 1975, Usina Pitangueiras plays a fundamental role in the sugar-energy sector, sustainably driving the economy of Pitangueiras-SP and the region.

With a successful trajectory of 46 years, Usina Pitangueiras has overcome challenges over time, seeking advanced technological solutions, maintaining transparency indicators, investing in sustainability, innovation, and professional qualification of its employees.

Always concerned about credibility with suppliers, financial institutions, customers, government, the health and safety of its employees, environmental preservation, and the community where it operates.

Usina Pitangueiras is an associate of UNICA - Union of Sugarcane Industry.

It has been a cooperative partner of Copersucar since 2011, and all its sugar and ethanol production is delivered for commercialization.

The Challenge

Sustainability has been a guiding principle at the factory since its inception. The practices adopted by the company result in products with this DNA. Here, innovation is continuous, and partners must be aligned with this purpose.

The solution

HEMAV and its distributor UAUW have enabled Usina Pitangueiras to advance strategically and position itself in Digital Agriculture.

"With the implementation of new technologies in the 2022/23 harvest, through HEMAV's LAYERS platform for crop monitoring and sugarcane estimation, as well as drone image processing, we aim to bring efficiency to our operations team." - highlights Rinaldo.

Through the SAT-TECH module, an exclusive and rich database has been created, consisting of historical satellite images that are regularly updated and associated with agroclimatic information. This has allowed for the customization of views that support the diverse needs of the technical team for timely decision-making.

Results

The highlight was the PREDITIVE-TECH module, which, by adding the client's historical information to the database, incorporates Artificial Intelligence - HEMAV, generating highly accurate sugarcane estimates. Both the ton/ha indicator and the RTA/ton indicator showed deviations lower than 1.65%.

According to Rinaldo: "What stands out is the quality of the generated information and the support from the after-sales team, because together with these mechanisms, we were able, with the commitment of the technical team, to immerse ourselves in the platform, critically analyze essential points for day-to-day operations, and explore the full potential of the LAYERS platform."

The image processing through the DRONE-TECH module allowed the plant to access the results within the same platform, meeting the main needs of the plant and the market: defects, planting lines, and weeds.

With this comprehensive and customizable package for Usina Pitangueiras, it was possible to optimize resources, provide assertive working conditions for the technical field staff, as well as follow the trend of biological assets to support the strategies of the commercial team.

For the 2023/24 harvest, the evolution does not stop, and the partnership between Usina Pitangueiras and HEMAV will continue intelligently and sustainably, overcoming barriers to maximize productivity and unlock the full potential of the land.

"We are pleased to have competent and dedicated professionals in this process. We are grateful for the partnership with HEMAV - UAUW, which will undoubtedly set us apart as a company that invests in technology to achieve our goals." – added Rinaldo.